Embedded Lending Partners
Offer your customers direct access to home equity financing under your brand. Our embedded HELOC technology includes underwriting, compliance, funding, and servicing -- allowing you to launch quickly while preserving full ownership of the customer experience. Ideal for home improvement and renovation.
Schedule a Discovery CallWhat We Offer
HouseAmp handles everything behind the scenes so your platform can offer home improvement financing without building a lending operation.
Consistent loan availability backed by Fortress Investment Group. No warehouse line risk on your side, no funding gaps during market volatility. Projects up to $250K.
Short-term renovate-to-sell loans for pre-listing improvements, or 15-20 year improve-to-stay financing for homeowners investing in their property long-term.
Approvals in as fast as 15 minutes. 100% online process including e-signing and remote notary. No inspection or appraisal required — uses AVM for instant property valuation.
Funds are disbursed directly to the contractor, not the homeowner. This protects all parties and ensures project completion with built-in accountability.
Why Now
Three forces are converging to make this the highest-leverage moment for platforms to add contractor financing.
Home improvement is a $450B market, but contractors still lose 30-40% of projects because homeowners can't access financing at the point of sale. Platforms that solve this capture more transaction volume.
State and federal regulators are increasingly supportive of API-based lending infrastructure that maintains compliance centrally. White-label partnerships reduce regulatory exposure for platforms.
Embedded lending generates per-loan revenue on top of your existing platform economics. It's incremental income on transaction volume you already facilitate, with zero balance sheet risk.
Get Started
We'll walk through how embedded HELOC infrastructure works, assess fit with your platform, and outline what a partnership looks like.